Medorion Resources Library

Applying B2C Consumer Intelligence to Health Care

A Deep Dive into Deep Learning for Health Plan Member Engagement Strategies

Could we use consumer intelligence models of leading B2Cs to improve health plans' engagement with members? Our first white paper looks at one of the most successful models in the e-commerce industry and demonstrates how AI technology can be applied to health plans using principles in Behavioral Science to offer innovative member intelligence strategies and deliver valuable insight on what drives human beings.

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